Skiing Champ Gus Kenworthy Becomes Backcountry.com's First Sponsored Athlete
Backcountry proudly introduced Tuesday early morning a new partnership with Olympic silver medalist, actor, and advocate Gus Kenworthy. This is the initial athlete partnership Backcountry has formed as a gear and apparel model creating its very own product. Kenworthy, who emerged from the Sochi 2018 Winter season Games an inspirational figure, will dress in Developed by Backcountry apparel as he commences the build-up to the 2022 Winter season Games in Beijing.
Hillary Benjamin, Senior Vice President Brand name Advertising, Backcountry says of Kenworthy, “Gus is an inspiration to the outdoor local community and to our team at Backcountry. As an athlete, advocate, and actor, Gus resonates with a assorted and international demographic with his messages associated to inclusivity in activity and animal welfare. Our Gearheads are energized to trip along with Gus on his journey to Beijing 2022 and guidance the problems he stands for.”
Kenworthy arrived to prominence with the initial of 5 consecutive Affiliation of Freeskiing Professionals total titles in 2011. Born in the United Kingdom, Kenworthy grew up in Telluride, Colorado, and burst into the American mainstream with his silver medal in slopestyle at the 2014 Winter season Olympics.
Given that coming out in 2015, Kenworthy has been a foremost voice in the movement for equality and LGBTQ+ legal rights. He has not long ago turned his interest to Hollywood, showing up in “American Horror Tale 1984.” Kenworthy’s aim returns to the mountains this winter as he commences teaching for Beijing 2022.
Backcountry is committed to building athlete associations that mirror the brand’s local community and that signify the brand’s belief that all people belongs in the backcountry. Backcountry’s partnership with Kenworthy builds on further partnerships, these types of as the brand’s function with the Countrywide Capacity Center, a Park Metropolis-centered adaptive sporting activities group with world achieve that empowers men and women of all skills by way of outdoor adventures.
Of the partnership, Kenworthy says, “Working with Backcountry positions me perfectly not only to train for my third Olympic Games, but to unfold my information of inclusivity to the active outdoor viewers. With its twenty-furthermore years of practical experience and team of specialists, Backcountry layouts apparel with the final combine of effectiveness, type, and meticulous fit—and if it is superior adequate to stand up in the backcountry, I’m assured Backcountry Gear & Clothing will give me what I have to have snowboarding the frontside.”
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This posting initially appeared on Powder.com and was republished with authorization.
