Backcountry proudly introduced Tuesday early morning a new partnership with Olympic silver medalist, actor, and advocate Gus Kenworthy. This is the initial athlete partnership Backcountry has formed as a gear and apparel model creating its very own product. Kenworthy, who emerged from the Sochi 2018 Winter season Games an inspirational figure, will dress in Developed by Backcountry apparel as he commences the build-up to the 2022 Winter season Games in Beijing.
Hillary Benjamin, Senior Vice President Brand name Advertising, Backcountry says of Kenworthy, “Gus is an inspiration to the outdoor local community and to our team at Backcountry. As an … Read More